Earned Media Examples

Here are just a few examples of the earned media I’ve been able to generate in the last decade. The majority was during the time when PR was one of my main responsibilities. Fortunately, I still maintain many of my media contacts.

 

DBJ

dallas business journal paula phillips marketing leader

Through my almost decade-long partnership with the Dallas Business Journal (DBJ), I have been able to generate earned media for my collaborators, provide thought leadership, and receive award recognition through the publication.

 

Softtek

US Marketing leader

I’ve leveraged my PR & digital marketing skills to earn media for Softtek nationally and across North Texas.

 

Microsoft

I’ve collaborated with Microsoft in many different capacities. This is earned media I generated for them for a community event I spearheaded, which included a fireside chat with Apollo astronaut (and the youngest moonwalker) Charlie Duke.

 
 
 

Addison Treehouse

This earned media was part of my larger integrated marketing strategy to create brand awareness for The Addison Treehouse and the DEC (Dallas Entrepreneur Center).