The only source of knowledge is experience.

Albert Einstein

Experience

    • University of Chicago - Booth School of Business certifications (MBA in progress)

    • University of Texas at Tyler - Bachelors of Arts, Political Science & International Relations

  • 2017-Present: Softtek (large multinational tech company)

    • Global Leader of Sales Transformation (since Jan. 2020) - co-led global, interdisciplinary team to creatively generate & fulfill demand for our programs to 15,000 people across 17 countries & in 3 languages.

    • Account Based Marketing Director (2019) - led US marketing, including demand generation. Managed $1mm budget. Recruited, coached & scaled team. Personally generated $40mm in sales qualified opportunities (SQL).

    • Senior Marketing Manager (2017-2018) - generated $50mm in SQL via creative marketing campaigns.

    2013-2017: Consultant & Contractor - Director of Marketing, Sales & Public Relations

    • At 900lbs, sold & managed VR projects with SXSW and Visit Dallas. Earned media in Dallas Business Journal and Dallas Morning News.

    • In high-growth tech firm, created & executed data-driven omnichannel growth marketing plans. Increased website traffic 200% in 4 months.

    • As Executive Director of Public/Private partnership (Addison TreeHouse & Town of Addison), launched & led startup resource center. Grew from 5 member companies to 100 companies in under 12 months.

    2010-2012: Independent Journalist

    • Regional magazine writer (IN Magazine). Average 400,000 views per article.

    • Helped produce 2-hour live newscast at 5 a.m. (FOX). Helped grow viewership 25% in 3 months via strategic partnerships.

    2004-2009: UT Health East Texas (formerly ETMC)

    • Launched & ran Ortho Trauma Clinic’s satellite location.

    • Liaison between physicians and trauma patients

    • Researched & produced medical trauma presentations.

    • World Economic Forum, Dallas City Leader, Global Shapers program

    • Dallas Business Journal's Women in Technology

    • Advisory Council, George Washington University

    • 2x Marketing Chair, TechStars Dallas Startup Week

    • Dallas Mayor's Star Council, chosen for city-wide leadership program

    • Leadership Tyler Class 26, selected for city-wide leadership program

Collaborations & Affiliations

  • world economic forum

    City Leader

    Member of the Global Shapers program and elected as Dallas City leader. Flown to Geneva for a week of leadership training & discussions about the Fourth Industrial Revolution.

  • 900lbs award winning US marketing director

    Marketing Director

    Experiential design and development company. Served as Marketing Director, focusing on demand generation. Sold & led VR experiences to SXSW & the City of Dallas, among others.

  • us marketing leader

    Volunteer & Fundraising

    501c3 for adults with disabilities. Volunteer. Also raised over $2,000 for their 2020 campaign.

  • award winning US marketing director

    Executive Director

    Startup resource center & coworking space. Served as inaugural Executive Director of this Public/Private partnership & 14,000 sq. ft. space. Grew revenue & membership 40% monthly.

  • Marketing Leader

    Marketing Leader

    Camping safaris & cultural tours in Southern Africa. Built website, all branding and multimedia content. Efforts led to partnership with the country’s Ministry of Tourism.

  • award winning US marketing director

    Startup Partner

    America’s nationwide network of Small Business Development Centers. As part of the Addison Treehouse, I hosted the SBDC in my 14,000 sq. ft. space & partnered with them to offer end-to-end resources for entrepreneurs.

  • us marketing leader

    Board Member

    National women’s fraternity. Served on the executive board while at UT Tyler.

  • latina marketing leader

    Earned Media

    National Hispanic magazine. Spearheaded a partnership between them & the Hispanic IT Executive Council to profile Latinas in IT.

  • Dallas Business journal women in tech

    Earned Media & Award-Winner

    Established value-driven partnership with editor and tech writer that generated dozens of dedicated articles in earned media. Provided thought leadership, including op-ed. Recognized as one of their “Women in Technology” award recipients.

  • award winning US marketing latina executive

    Marketing Leader

    501c3 focused on helping startups and entrepreneurs be successful. Under the DEC, launched the Addison Treehouse.

  • award winning US marketing director

    2x Marketing Chair

    Week-long event for entrepreneurs. 2X Marketing Chair, generating 5,000 people to the inaugural event. Served as “track captain,” producing multiple C-level panels.

  • award winning US marketing director

    Marketing Chair

    501c3 for advancing women in technology. Board Member - Marketing. Increased social media following by 50%, led website re-design, created original online programming, etc.

  • women in leadership

    Advisory Council, Leadership

    Serve on Advisory Council for Women in Leadership program.

  • award winning US marketing director

    Producer (intern)

    Regional East Texas broadcast. Interned and co-produced daily 5-7 am live newscasts. Built local strategic partnerships, which increased viewership 25% in 3 months.

  • us marketing leader

    Advisory Council, Leadership

    Served on Advisory Council for Women in Leadership program.

  • award winning US marketing director

    National Director of Corporate Development

    501c6 focused on peer mentorship & raising up next-gen Hispanic IT leaders. Served as National Director of Corporate Development. Spearheaded collaboration with Cosmo, Univision & others.

  • award winning US marketing director

    Storyteller

    Regional East Texas magazine. Writer. Average 400,000 views per story.

  • Marketing leader

    Class 26 Member

    City-wide leadership program. Member of Class 26. Also created & funded scholarship for program costs to be covered for future Latina members.

  • us marketing leader

    Strategic Marketing Advisor

    Startup. Day trip app. Latino co-founders. Serve as strategic marketing advisor.

  • award winning US marketing director

    Class 3 Member & Marketing Chair

    Dallas city-wide leadership program. Selected & served as member of Class 3. Also served as Marketing Chair for class.

  • major technology company

    Event Leader & CxO Relationships

    Collaborated on several events. Led commercial event with their US CTO & community event with Apollo 16 astronaut.

  • Marketing Director

    Global Leader

    Large multinational IT services & IT consulting firm. Roles: Senior Marketing Manager, ABM Marketing Director, and Global Leader of Sales Transformation.

  • VR project leader

    VR Project Leader

    Spear-headed relationship with the SXSW conference. Negotiated VR project on behalf of 900lbs & led project on-site at SXSW.

  • award winning US marketing director

    Writer

    Online media & events company for startups. Contributing writer on several topics from tech to leadership.

  • award winning US marketing latina executive

    Marketing Committee

    Preeminent executive group focused on the technology community. Served as marketing member and sponsor.

  • techstars

    Marketing Chair

    Prestigious accelerator. Collaborated with Techstars as Dallas Startup Week’s Marketing chair.

  • univeristy of chicago marketing

    Student

    Successfully completed various leadership & business certifications. Attended master business classes. MBA planned.

  • university of texas marketing

    Student

    Alma mater. BA in Poli Sci & International Relations. Earned full scholarship. Led humanitarian trip to Monterrey, MX

  • award winning US marketing latina executive

    Partner

    Global Hispanic television network. Spearheaded partnership between Univision and HITEC (Hispanic IT Executive Council).

  • award winning US marketing latina executive

    Marketing & Research Associate

    Level 1 Trauma Hospital. Created & produced trauma presentations for Ortho surgeons. Launched & ran operations for satellite Orthopedic Trauma clinic.

  • award winning US marketing latina executive

    VR Project Leader

    Dallas’ marketing & tourism organization. Sold & led VR project.

  • walmart women empowerment

    Event Leader & CxO Relationships

    Created & led virtual Women Empowerment event with Walmart’s India head.

  • award winning US marketing latina executive

    Account Director

    Digital PR and Marketing firm. Served as Account Director and Business Development associate.

Some Regions I’ve Worked With

  • Argentina, communications leader

    Argentina

  • marketing leader

    Botswana (Africa)

  • brazil marketing leader

    Brazil

  • colombia

    Colombia

  • marketing leader

    Geneva, Switzerland

  • marketing leader

    India

  • marketing leader

    Mexico

  • USA marketing leader

    USA

  • marketing leader

    Spain