The only source of knowledge is experience.
— Albert Einstein
Experience
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University of Chicago - Booth School of Business certifications (MBA in progress)
University of Texas at Tyler - Bachelors of Arts, Political Science & International Relations
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2017-Present: Softtek (large multinational tech company)
Global Leader of Sales Transformation (since Jan. 2020) - co-led global, interdisciplinary team to creatively generate & fulfill demand for our programs to 15,000 people across 17 countries & in 3 languages.
Account Based Marketing Director (2019) - led US marketing, including demand generation. Managed $1mm budget. Recruited, coached & scaled team. Personally generated $40mm in sales qualified opportunities (SQL).
Senior Marketing Manager (2017-2018) - generated $50mm in SQL via creative marketing campaigns.
2013-2017: Consultant & Contractor - Director of Marketing, Sales & Public Relations
At 900lbs, sold & managed VR projects with SXSW and Visit Dallas. Earned media in Dallas Business Journal and Dallas Morning News.
In high-growth tech firm, created & executed data-driven omnichannel growth marketing plans. Increased website traffic 200% in 4 months.
As Executive Director of Public/Private partnership (Addison TreeHouse & Town of Addison), launched & led startup resource center. Grew from 5 member companies to 100 companies in under 12 months.
2010-2012: Independent Journalist
Regional magazine writer (IN Magazine). Average 400,000 views per article.
Helped produce 2-hour live newscast at 5 a.m. (FOX). Helped grow viewership 25% in 3 months via strategic partnerships.
2004-2009: UT Health East Texas (formerly ETMC)
Launched & ran Ortho Trauma Clinic’s satellite location.
Liaison between physicians and trauma patients
Researched & produced medical trauma presentations.
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World Economic Forum, Dallas City Leader, Global Shapers program
Dallas Business Journal's Women in Technology
Advisory Council, George Washington University
2x Marketing Chair, TechStars Dallas Startup Week
Dallas Mayor's Star Council, chosen for city-wide leadership program
Leadership Tyler Class 26, selected for city-wide leadership program
Collaborations & Affiliations
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City Leader
Member of the Global Shapers program and elected as Dallas City leader. Flown to Geneva for a week of leadership training & discussions about the Fourth Industrial Revolution.
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Marketing Director
Experiential design and development company. Served as Marketing Director, focusing on demand generation. Sold & led VR experiences to SXSW & the City of Dallas, among others.
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Volunteer & Fundraising
501c3 for adults with disabilities. Volunteer. Also raised over $2,000 for their 2020 campaign.
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Executive Director
Startup resource center & coworking space. Served as inaugural Executive Director of this Public/Private partnership & 14,000 sq. ft. space. Grew revenue & membership 40% monthly.
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Marketing Leader
Camping safaris & cultural tours in Southern Africa. Built website, all branding and multimedia content. Efforts led to partnership with the country’s Ministry of Tourism.
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Startup Partner
America’s nationwide network of Small Business Development Centers. As part of the Addison Treehouse, I hosted the SBDC in my 14,000 sq. ft. space & partnered with them to offer end-to-end resources for entrepreneurs.
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Board Member
National women’s fraternity. Served on the executive board while at UT Tyler.
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Earned Media
National Hispanic magazine. Spearheaded a partnership between them & the Hispanic IT Executive Council to profile Latinas in IT.
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Earned Media & Award-Winner
Established value-driven partnership with editor and tech writer that generated dozens of dedicated articles in earned media. Provided thought leadership, including op-ed. Recognized as one of their “Women in Technology” award recipients.
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Marketing Leader
501c3 focused on helping startups and entrepreneurs be successful. Under the DEC, launched the Addison Treehouse.
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2x Marketing Chair
Week-long event for entrepreneurs. 2X Marketing Chair, generating 5,000 people to the inaugural event. Served as “track captain,” producing multiple C-level panels.
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Marketing Chair
501c3 for advancing women in technology. Board Member - Marketing. Increased social media following by 50%, led website re-design, created original online programming, etc.
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Advisory Council, Leadership
Serve on Advisory Council for Women in Leadership program.
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Producer (intern)
Regional East Texas broadcast. Interned and co-produced daily 5-7 am live newscasts. Built local strategic partnerships, which increased viewership 25% in 3 months.
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Advisory Council, Leadership
Served on Advisory Council for Women in Leadership program.
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National Director of Corporate Development
501c6 focused on peer mentorship & raising up next-gen Hispanic IT leaders. Served as National Director of Corporate Development. Spearheaded collaboration with Cosmo, Univision & others.
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Storyteller
Regional East Texas magazine. Writer. Average 400,000 views per story.
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Class 26 Member
City-wide leadership program. Member of Class 26. Also created & funded scholarship for program costs to be covered for future Latina members.
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Strategic Marketing Advisor
Startup. Day trip app. Latino co-founders. Serve as strategic marketing advisor.
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Class 3 Member & Marketing Chair
Dallas city-wide leadership program. Selected & served as member of Class 3. Also served as Marketing Chair for class.
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Event Leader & CxO Relationships
Collaborated on several events. Led commercial event with their US CTO & community event with Apollo 16 astronaut.
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Global Leader
Large multinational IT services & IT consulting firm. Roles: Senior Marketing Manager, ABM Marketing Director, and Global Leader of Sales Transformation.
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VR Project Leader
Spear-headed relationship with the SXSW conference. Negotiated VR project on behalf of 900lbs & led project on-site at SXSW.
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Writer
Online media & events company for startups. Contributing writer on several topics from tech to leadership.
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Marketing Committee
Preeminent executive group focused on the technology community. Served as marketing member and sponsor.
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Marketing Chair
Prestigious accelerator. Collaborated with Techstars as Dallas Startup Week’s Marketing chair.
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Student
Successfully completed various leadership & business certifications. Attended master business classes. MBA planned.
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Student
Alma mater. BA in Poli Sci & International Relations. Earned full scholarship. Led humanitarian trip to Monterrey, MX
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Partner
Global Hispanic television network. Spearheaded partnership between Univision and HITEC (Hispanic IT Executive Council).
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Marketing & Research Associate
Level 1 Trauma Hospital. Created & produced trauma presentations for Ortho surgeons. Launched & ran operations for satellite Orthopedic Trauma clinic.
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VR Project Leader
Dallas’ marketing & tourism organization. Sold & led VR project.
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Event Leader & CxO Relationships
Created & led virtual Women Empowerment event with Walmart’s India head.
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Account Director
Digital PR and Marketing firm. Served as Account Director and Business Development associate.
Some Regions I’ve Worked With
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Argentina
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Botswana (Africa)
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Brazil
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Colombia
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Geneva, Switzerland
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India
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Mexico
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USA
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Spain